We develop
sales teams that
adapt when it
matters most

Teams who think critically, connect intentionally with customers, respond intelligently and perform consistently under the highest-stakes pressure.

How we do it

Adaptive Framework

We don't teach rigid methodologies. We develop your teams’ ability to read each customer situation and use our method to apply the right strategy in the moment.

Comprehensive Development

We're the only approach integrating strategic process, critical skills and performance mindset. Most training addresses one; addressing all three is what drives results.

Pressure-Tested

Built specifically for complex sales situations where the stakes are high. When pressure mounts and rigid systems fail, our approach holds strong.

Trusted by Global Sales Leaders

Become a
Red2Blue
Coach

Red2Blue Moments that Mattered in 2024
2024 was full of Red2Blue Moments that Mattered to us. Here are some of the…
Coach's Corner: Emma Smillie
Emma Smillie, Global Marketing and Communications Manager for Oil Spill Response talks about using Red2Blue…
Coach's Corner: Anthony Taylor
We chat with coach Anthony Taylor, about how Red2Blue has become an important part of…
Louis completes the fifth marathon in his Seven Continents challenge
Louis Alexander completes the fifth marathon in his Seven Continents challenge for Alzheimer’s research….
How the All Blacks Harness Mindset in the Moments that Matter
The All Blacks are particularly vocal about mindset and how it helps them to keep…
Emma Wells: A strong mindset is essential to success
Emma Wells talks to us about her career and how she incorporates Red2Blue into her…
Red2Blue serves Tommy well on the court
14 year old Tommy Herbert explains how Red2Blue keeps him calm on the tennis court….
Coach's Corner: Abbie Sadler
This month we chat to Abbie Sadler, the Coach Development Lead for the FA’s Women’s…
The next generation of footballers on the benefits of Red2Blue
It’s been an exciting season for Erica Parkinson and our other Red2Blue footballers!…
Coach’s Corner: David Warner
David Warner used Red2Blue, coaching the GBWR team to take home the Gold at the…
Aligning sales teams for success
Nicolas Lihou, Sales Enablement & Channel Marketing Director at Cegid, discusses how he uses Red2Blue…
Coach's Corner: Martin Iversen
We talk to Martin Iversen about how he incorporates Red2Blue into his business, Coaching4Performance, working…
Immy leverages Red2Blue on the green
16-year-old golfer Immy Williamson is a rising star on the international golf scene. She’s uses…
Podcast: Performing under pressure for athletes and coaches
Gazing CEO Martin Fairns joins Jo Mountford on the Beet it with Jo podcast to…
Bridging the gap between training and execution
Darren Cassidy talks to us about using Red2Blue strategically in both his personal and professional…
Coach's Corner: Dr Rona Mackenzie
We speak to Dr Rona Mackenzie, Director of Youth Leadership at The Inspirational Development Group….
Is Red2Blue the key to penalty shootout success?
As the anticipation for England’s next World Cup game grows, fans up and down the…
Fostering a growth mindset with Red2Blue
Angela Pritchett, Global Revenue Enablement and Operations Leader at Winningtemp, talks about how Red2Blue helped…
Using Red2Blue at the wheel
Alice Powell and Abbi Pulling are amongst the world’s top women’s racing drivers. Alice, a…
Coach's Corner: Andy Key
This month we talk to performance mindset coach, Andy Key. As the founder of Fit4Performance,…
Join the team
We’re looking for a Marketing Specialist to help execute our marketing strategy to build brand…
A day in the life of Louis Alexander
Louis Alexanderis a 22-year-old British adventurer, explorer and Red2Blue ambassador. He has completed four projects…
Back to School with Red2Blue
Coach Andy Maciel talks about why Red2Blue is needed in schools and how it gave…
Erica Parkinson on performing under pressure
Gazing Red2Blue ambassador, Erica Parkinson, who currently plays football for the Portuguese team Leixões, talks…
Coach's Corner: Gerry Fitzpatrick
We find out how Gerry Fitzpatrick uses Red2Blue in his coaching to help people unlock…
A day in the life of Archie Drummond
Red2Blue Ambassador Archie Drummond talks about how he’s applying his R2B training to help him…
Podcast: Coach for Success in Sport and Business
This week, Martin, our CEO, was invited to take part in The Coaching Podcast with…
Louis swims across the infamous Hellespont following in Lord Byron’s wake
Red2Blue ambassador Louis Alexander has successfully completed his latest extreme challenge, swimming from Europe to…
Gazing hosts launch event to introduce the Gazing Red2Blue brand
To celebrate our relaunch and the introduction of Gazing Red2Blue as a standalone brand, we…
How to Prepare Your Kids for Exam Pressure
With exam season upon us, Bede Brosnahan offers some useful tips for parents to help…
Cohesive coaching requires a mental component
When it comes to developing sustained success in sports, being physically fit is only half…
Fight or flight – instinct or training?
Goal-oriented training can have a marked impact on the nature of decision-making under pressure in…
The Gazing Principle – zoom out and zoom in
Take a step backward to gain clarity in critical moments without losing sight of the…
Embrace the discomfort with Red2Blue
For top performers, pressure can be a stimulant rather than an enemy to performance. Unless…
A day in the life of Vicki Anstey
Fitness professional, entrepreneur and adventurer Vicki Anstey talks about some of the secrets of her…

“What makes the Gazing approach so applicable is that the basis is around humans and performing under pressure. Those are the two constants we have in our business. Corporate life is full of pressure. You have to grow continuously and drive better outcomes, better performance. That pressure, and the understanding of how humans deal with it, makes Gazing very relevant, arguably more so today than ever.”

Darren Cassidy - Chief Marketing Officer, Xerox

Training that works for a change

The Gazing approach has been developed, tested and proven across demanding environments worldwide. Built on our patented one-page map and refined over 25 years, it delivers practical tools that drive sustainable sales performance in your specific reality.

From Fortune 500 leaders to high-performing teams, our clients see results because the training is designed to be applied immediately, not filed away.

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