Design Public Group – Dawn Sheaffer

Workplace Solution | USA | Individual Coaching | 

Transforing a directionless team into high performers

The Challenge

Dawn Sheaffer inherited a client experience team that had seen five leaders in 30 months. The team lacked clarity, standards and development – some were resistant to change, others emotionally reactive. As the face of the organisation to customers, the stakes were high. Dawn had the vision but needed the framework and confidence to lead the transformation.

Our Solution

Through 1-to-1 executive coaching with Gazing CEO Martin Fairn, Dawn learned to apply Red2Blue’s mindset framework to her leadership style. She mastered the CIA model (Clarity-Intensity-Accuracy), learned to recognise Red vs. Blue mindsets and developed tools to prepare for difficult conversations and communicate with different personalities.

The Impact

• Leadership confidence to remain calm, factual and clear under pressure
  
• Team clarity and realignment; challenging employees transformed into contributors
  
• Sustainable practice with Red2Blue principles now applied instinctively
  
• Practical toolkit used before tough conversations as a resource to centre and stay focussed

Results to Date

• Team transformed from reactive to high performing
  
• Clear standards established
  
• Leader equipped with lasting tools and confidence

Testimonials

““I cannot imagine being at this point with this team without this training. It’s given me the confidence to lead firmly and fairly, and to turn challenges into progress.” – Dawn Sheaffer, Director of Client Experience, Design Republic Group,